Idea generation
Innovation and the development of opportunities begin with an idea
The creation of an idea allows uncertainty to be transformed into opportunities.
Generation method
Through a flexible, collaborative and discovery-oriented methodology, we help to launch and develop the idea creation process.
Fase 0. Diagnosis
Collect and systematise relevant information about the enterprise
Fase I. Basic generation
Identify, structure and generate ideas
Fase II. Expanded generation
Get sound ideas
Fase III. Support
Adapt ideas to different needs
What it is about
It consists of applying our own methodology, developed through experience and based on strategic intelligence and innovation, which accelerates the maturation of ideas and reduces decision-making times.
Thanks to our systemic perspective (social, territorial, technological, economic, environmental), we ensure that ideas are coherent and achieve the desired impact.
Our collaborative approach and co-creation reinforce the ownership and sustainability of the creation process.
Among the most commonly used tools are the following:
- Analysis of context, trends and windows of opportunity.
- Mapping of actors, challenges and potential synergies.
- Generation of concepts to be developed (‘concept notes’).
Results:
- A series of 3 to 5 clear and identifiable ideas, with a defined and characterised thematic focus.
- Conceptual document for further development.
- Development roadmap.
- Support in adapting the ideas generated to the different needs that are identified.
We can intervene in any phase of the idea creation process, from Diagnosis to Support, either jointly or independently, phase by phase.
Strategic advantages
- Time savings and reduction of risk related to uncertainty.
- Profitability of knowledge through the consolidation of internal concepts.
- Strategic alignment connecting each idea with the most relevant trends, visions or policies.
- Solid institutional positioning with partners, evaluators or financiers.
Who it is aimed at
- Companies and consultancies seeking new lines of projects or products based on advanced knowledge.
- Universities and technology centres wishing to capitalise on research results.
- Public administrations and social organisations that need to define projects aligned with European or national strategies and/or that want to innovate in policies, programmes or services.