In recent months, neighbourhood movements in different parts of Spain have brought to public debate the need to structurally rethink the tourism sector in their areas. They warn that in these places (and perhaps in others as well) the carrying capacity has been exceeded due to the constant growth of tourist activity and its consequences. These include environmental degradation and increased pollution, frequent and in some cases dangerous crowding, deterioration of public services such as transport, increased cost of living, displacement of local people, difficulties for working people to live relatively close to their daily place of work, housing speculation, and loss of local cultural identity.
Although perhaps new to the general public, different groups and social agents have been warning about this problem for years thanks to data collected in other locations where the process of touristification has advanced before. Due to this data and the reflections, analyses and publications from the social sciences, some political leaders have tried to provide solutions from the public policy sphere to avoid the most serious effects of the tourist monoculture and, in some cases, to try to reverse it, with mixed outcomes.
First of all, it must be recognised that the incentives for policy-makers are not particularly favourable for carrying out this task. For, despite the institutional mandate to represent the interests of their population, and despite the social protests that have taken place in their different forms, significant factors that encourage the opposite seem to have more weight. As a result, we see that the general tendency is to remain the same as before, i.e. to do nothing to alter the tourism mechanism.
Arguably, the biggest incentive for nothing to change is that change in general, and this one in particular, is very time-consuming and complex. This is due to inertia, technical difficulties and established power relations. Among the technical difficulties, one that, despite its importance, is often overlooked is the impossibility of replacing the tourist monoculture with another activity (or activities) while maintaining the main indicators in similar terms.
Like any other predatory activity, tourism extracts ‘assets’ (beaches and other natural spaces, monuments, climate, architecture, educated and cared-for population, public infrastructures, etc.). ) for free and processes them, generating an economic return (which in many cases does not return to the area, not even to its capitalist class) and generally negative externalities (such as those listed at the beginning of the text: environmental deterioration and increased pollution, overcrowding, worsening of public services, increased cost of living, displacement of the local population, difficulties for working people to live near their daily place of work, housing speculation, loss of local cultural identity).
Moreover, when the monoculture of such an activity has been consolidated, too many bridges have been dynamited for it to be considered as just another activity in a range of economic activities to be developed. The tourism process advances towards the socio-economic monoculture phase and, once there, continues to advance in its depredation of the environment and society on which it is based.
Indicators that tend to point unequivocally to the fact that the tourist monoculture has become established include the following: the census population is decreasing; disposable family income in the area is increasing due to the expulsion of the less well-off classes because of the generalised rise in prices and of housing in particular; the surface area dedicated to tourism and the hotel industry is increasing in relation to other economic activities, such as industry and education; the saturation of this type of activity is advancing, colonising more and more areas of the city; the proliferation of dwellings for tourist use is spreading exponentially in the absence of effective control mechanisms; shops commonly aimed at the local population, such as food shops, are turning their offer towards tourists, with the disappearance of fresh produce shops such as fishmongers, butchers and greengrocers.
In addition, phenomena that are incomprehensible to the naked eye are beginning to be detected, such as the closure of shops (the closing of shutters) in the most overcrowded areas or their surroundings because they are used as warehouses for other premises (mainly restaurants) whose activity cannot develop as desired due to the high demand to which they are subjected and their need for product rotation. This also leads to an increased feeling of insecurity and/or risk in these areas.
Under these conditions, an economic return of the same characteristics without incurring serious externalities is not possible. In other words, replacing this monoculture activity with another could only be done by assuming the same (or greater) amount of negative externalities. Negative externalities could be found in two broad groups: those that are outside the law, or those that would put the very survival of the business at serious risk in the short term (such as those of an environmental or social nature that would considerably disrupt the flow of capital).
In fact, a large part of the expansion of this monoculture comes from the perception that it is more profitable than other activities and that it is legitimate to facilitate its development. The mechanisms that facilitate its development over other socio-economic options also form part of the very institutional structure (public and private) of the tourist monoculture, which increases the perception of its high profitability and the lack of need for other activities unrelated to it.
Therefore, the more the process of deepening the monoculture advances, the more the impossibility of substituting it with another sustainable activity in economic, environmental and social terms grows. On the one hand, the collective and institutional imaginary is moving further and further away from this possibility. On the other hand, in material terms, the growing inclusion of elements that threaten the environment and social rights and conditions, inherent to monoculture tourism, makes it impossible for there to be another activity that, while complying with socio-environmental rules, could generate similar monetary returns. Such an option is ruled out for political action.
It is also a tremendously perverse incentive for policy makers not to promote changes in this respect. The perversion lies in the fact that the local population vulnerable to expulsion from their neighbourhood, and ultimately from the city, may disappear from the electoral roll and, therefore, from the exercise of criticism of such actions through voting. Consequently, their expulsion also means the disappearance of part of the opposition to this type of tourist monoculture policy. Thus, as soon as this vulnerable local population ceases to form part of the census because they are expelled, they will no longer be able to do so, and the political decision-makers will only be accountable to a minority population (who vote) that they have favoured in the process.
But this is not the only perverse incentive for policy-makers’ inaction. Another is that some of the city’s socio-economic indicators might show an unfavourable evolution by conventional standards. It has already been mentioned that household disposable income increases with the expansion of the tourist monoculture due to the expulsion of the population with fewer resources and its replacement (in some cases) by a population with more resources. External investment data in the city also tends to increase with the expansion of tourism monoculture (along with speculation and resource extraction). In some cases, it may even increase the collection of some municipal taxes and fees linked to specific activities of the tourist monoculture.
With regard to the bridges that have been dynamited to make way for the tourist monoculture, another major incentive for institutional inaction can be detected. The different elements that constituted (or could have constituted) a different socio-economic structure, not dependent on monocultures of any kind, are absent. Training, workers, financing, culture and the concept of adequate profitability have disappeared. On the one hand, institutions and mechanisms for training in disciplines other than tourism have been significantly diminished, if not eliminated. This is complemented by the lack of demand for such training activities.
All this has led to a culture in which alternative visions of a future in which activities other than tourism are possible have been discarded. In the event that other non-tourism activities were to be implemented, it would be necessary to ‘import’ sufficiently qualified workers to develop them. Institutions and financial mechanisms are specialised in tourism and do not leave room for other more ‘productive’ activities, such as industry.
On the other hand, in terms of structural effects, a particularly serious phenomenon associated with the expansion of the tourist monoculture is the interruption of wealth redistribution circuits as the popular classes diminish and the concept of redistribution itself begins to ‘lose meaning’ due to the disappearance of the subject (of rights) to whom this mechanism is directed. This affects not only the population of the city in question but also the adjacent communities, both the Autonomous Communities and the State itself. The disappearance of the concept of redistribution of wealth in the places socially perceived as having the greatest economic profitability can lead to a weakening of the foundations of society, in political as well as economic terms. The illusion of identifying greater economic profitability with the absence of redistribution can be very costly.
This cocktail of factors constitutes a major barrier to institutional action. Policy-makers are faced with a web of incentives that condemn them to inaction, to allow the inertia of tourism to run its course. In the exceptional case that they decide to change course, the process they must develop involves change (and its associated resistances), action and work.
Once the illusion of replacing the tourist monoculture with another activity has been overcome, the exercise of real public policy begins, the one that looks after the interests of the society it represents (and its future generations) through the general institutional contract and concrete government programmes. Broadly speaking, it could be said that the creation of an alternative to the tourist monoculture in cities encompasses different dimensions related to public policy action, including at least the following:
Guaranteeing rights
The objective of actions linked to guaranteeing rights is to sustain the living conditions of people living in the city within the margins of dignity as a condition for the possibility of survival of their social and economic integrity. The capacity to exercise freedom depends to a large extent on this guarantee.
New drivers of activity with social return
Each place has its own realities and peculiarities, which means that in order to escape from the tourist monoculture, it is necessary to identify the possible drivers of socio-economic activity that can contribute to the sustainability of life, with an impact on the promotion of local values and potentials.
The strategic lines should be defined around generating new opportunities and activities that contribute to promoting local values and potentials as a way of guaranteeing resilience and diversification, ensuring quality jobs and generating a more balanced social ecosystem that can coexist in a healthy way.
The proposed new development model, besides being a change of type of activity and introducing a larger presence of other activities belonging even to different economic sectors, also implies a modification of socio-economic structures and of the way their contribution to local development is measured.
In this sense, the novelties of the new model are related to the local character of development and its social return. This implies that the conventionally used measurement system (GDP) must be replaced by another one, as it does not consider either how much of the wealth is returned to the local population or what kind of return reaches the population and in what way. A new system for measuring the impact of socio-economic structures based on social return makes it possible not only to measure the socio-economic impact of new developments ex-post but, above all, ex-ante. A system that can measure the ex-ante impact, in the environmental, social and governance dimensions, is not only an evaluation system but also an incentive system.
Tools for consolidating change
The sustainability over time of a new model depends on the detection of those tools that allow for the consolidation of the improvements made in the socio-economic system as a consequence of the proposals drawn up in each case. In this way, a return to pernicious dynamics and processes that jeopardise the future of coexistence and the sustainability of living conditions in the city can be avoided.
In order to create the most appropriate conditions for the development of changes and measures that prevent a return to the past, two paths can be distinguished:
§ Strengthening coexistence
§ Implementing regulatory mechanisms
Communication and participation
Based on a reflection on the need to advance in the image and the story that explains the city to itself, in dialogue with neighbours, a type of communication must be generated that also includes the story that explains itself to the outside world to make it coherent with the needs for sustainability based on the new development and coexistence plans.
Redefining public space
The deterioration caused by the tourist monoculture in the definition and use of public space obliges a new model to promote and encourage the necessary measures to favour a use of public space that allows for the coexistence of diversity and the consolidation of new development tools (which should include mechanisms for citizen participation in decision-making), as well as the strengthening of the social relations that make up the fabric of the city.
Stopping illegitimate processes
In order to avoid obstacles related to coercion and other anti-democratic mechanisms, it is necessary to highlight the need to develop and rigorously apply the tools and measures that enable society to live in harmony and security. The strategy to stop illegitimate processes is based on two main lines of action:
§ Strengthening measures that promote coexistence.
§ Increasing resources to combat illegal activities.
Processes of negotiation
The consolidation and sustainability of the new model also depends on the promotion of processes, dynamics and actors in the city that can contribute to agreed solutions and responses to the challenges posed by the current crisis.
P. Cotarelo